Armenians even have a special festival dedicated to their favorite dish. Tolma Festival is being organized since 2011. The festival is held in Sardarapat, Armavir province. Every year on May16 people from different regions of Armenia and tourists from all over the world gather in Sardarapat to enjoy Armenian folk songs and national dances and taste tolma. Cooks compete in various categories: «Best Taste», «Best Decoration», and «Best Idea» and enthusiastically explain to visitors the various methods and secrets of cooking tolma.
The aim of the festival is to promote traditional Armenian dishes and preserve Armenian cuisine - considered as one of the Armenian intangible values.